New Caledonia· hard
faire la coutume
“to do the custom”
Meaning
To offer a ritual gift of respect
Explanation
A ritual gift, traditionally yams, tobacco, cloth or money, offered out of respect before entering someone's clan, discussing a serious matter, or being welcomed onto customary land.
Example
Avant la réunion, les visiteurs ont fait la coutume auprès du chef de tribu.
Before the meeting, the visitors performed the customary gift exchange with the tribal chief.
Origin
It's a real part of Kanak social and legal life. A gift such as yams, tobacco, cloth or traditional shell money is offered to show respect and modesty before a serious exchange, not just a figure of speech.
Where
New Caledonia
Source